Unnwind
Unnwind coffee is a B2B brand that slowly wants to enter the B2C market. Keeping this in mind and along with their relations with the B2B clientele, it was of utmost important to create intrigue that attracts the retail customer. The logo is playful, fun, and has a lovely easy feel to it. It resonates relaxing and joy with the play on typography. The mascot adds a unique touch to a brand as a happy, friendly, and approachable face. In packaging, the mascot plays a vital role in making the product highly attractive and memorable.
